I'm a Product Manager at Exotic Flora, where I focus on AI, growth, and shipping features that move metrics.

I didn't start here. My background is analytics, supply chain, marketing, and research. But analysing problems wasn't enough. I wanted to be the person who fixed them. That shift from insight to execution is what pulled me into product.

What excites me most? Building something users didn't know they needed until they can't imagine living without it. The best products feel inevitable. They solve problems so clearly that users wonder why it took so long to exist. That's what I aim for: products that feel natural, intuitive, and necessary.

I'm obsessed with how AI can make products smarter without adding complexity. Outside work, I love cooking, watching football, travelling, or usually thinking about the next thing to build.